Millions of American’s dream of owning a home, raising a family, and even running their own business. Primary Residential Mortgage, Inc. knows a little bit about those dreams.

We opened our doors for business back in 1998. Operating out of a small executive suite with a handful of employees, our first year we closed 321 mortgages for $35 million. Like many entrepreneurs just starting out, we weren’t sure where the road would lead, but we were passionate about our work.

Fast-forward more than 10 years later:

  • Primary Residential Mortgage now has a nationwide family of employees numbering more than 1500 strong.
  • Our corporate office, is located in Salt Lake City, Utah, and employs over 150 local team members.
  • We have more than 240 branches across the country.
  • We are licensed to do business in 49 states.

Lead by one of the company’s founders, President and CEO David Zitting, our excitement for financing homes hasn’t diminished. And in spite of the fantastic growth we’ve experienced, we haven’t forgotten where we came from. We believe in being small even though we’ve gotten big and hold fast to the principle of keeping a personalized approach to business, making sure our borrowers get a customized mortgage experience.

And the best part of all? We have helped more than 70,000 borrowers seize a piece of the American dream—the dream of owning a home.

Executive Officers

Kenneth Knudson

CEO & President


Kenneth Knudson, a mortgage industry veteran with over 30 years of experience in financial services, is one of the early members of Primary Residential Mortgage, Inc., a 20-year old national mortgage lender, doing business in 49 states.

Chris Jones

President, Retail


Chris joined PRMI in 2008 following an eleven year career with the General Electric Company. In his role as Senior Vice President, Chris oversees the PRMI’s enabling process organizations including Finance, Human Resources, IT, Software Development, Branch Relations, Business Development and Marketing.

Tom George

Executive Vice President and Chief Production Officer


As COO, Tom’s deep understanding of the company’s operations is unparalleled. In this capacity, he oversees all areas of day-to-day operations at PRMI and its affiliates to ensure safe business practices and continued profitability.

Burton Embry

Executive Vice President and Chief Compliance Officer (CCO)


H. Burton Embry is the Chief Compliance Officer for Primary Residential Mortgage, Inc. Burton is responsible for the Company’s risk, regulatory and compliance management programs.

Ruth Green

Executive Vice President and Chief Operations Officer


Ruth works in tandem with Chris, the SVP, Business Performance to provide direction and oversight for all areas of the company. Her focus is on improving the quality of service and product throughout the organization through effective management, communication, and implementation of new technologies.

Darryl Lee

Executive Vice President and Chief Legal Officer


Darryl has been representing PRMI as its outside General Counsel for over fifteen years while a partner with the law firms of Wood Jenkins and Kirton McConkie. After returning from a service opportunity in Italy, Darryl joined PRMI in April 2015 to create a legal department within the company.

A.J. Swope

Senior Vice President (SVP), Secondary Marketing


As S.V.P. of Secondary Marketing AJ works with a team of talented individuals that are responsible to oversee program administration, pipeline management, and business technology strategy. His focus is on quality data, cost reduction, customer focus, and profit enhancement for our partners.

Mathew Whitebrook

Senior Vice President of Capital Markets


As Senior Vice President of Capital Markets, Mathew leverages his talents to develop, monitor and maintain servicing strategy for PRMI. With 18 years of experience working in mortgage finance, his breadth of knowledge and extensive understanding of capital markets allow him to confidently manage the suite of PRMI products, while mitigating risk and managing margin expectations for the company.